Advertising Age Study

ADVERTISING AGE 1978/9

20th Television, Ad #9, Page 15

 How has your impression of this product or service changed as a result of reviewing this advertisement? Has it created a . . . impression?

More favorable:

-     The Family Guy is one of the funniest shows on TV. I’m sure everybody’s peeled off the
      hologram and read the info on the back.

 -    It’s certainly impossible not to see this ad and stop to read it.

 -    Love the peel-off. Played with it for about five minutes. This ad was surely a showstopper.

 -    I will take the peel-off home to my kids for them to play with.

 -    I’m sure everybody got the point because I don’t know who wouldn’t take the peel off.

 -    What I say about this ad is “mission accomplished.”

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