ADVERTISING AGE 1978/9
20th Television, Ad #9, Page 15
How has your impression of this product or service changed as a result of reviewing this advertisement? Has it created a . . . impression?
More favorable:
- The Family Guy is one of the funniest shows on TV. I’m sure everybody’s peeled off the
hologram and read the info on the back.
- It’s certainly impossible not to see this ad and stop to read it.
- Love the peel-off. Played with it for about five minutes. This ad was surely a showstopper.
- I will take the peel-off home to my kids for them to play with.
- I’m sure everybody got the point because I don’t know who wouldn’t take the peel off.
- What I say about this ad is “mission accomplished.”

To see full Advertising Age independent study click here.
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