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FOR IMMEDIATE RELEASE
High Definition Video Comes to Print
Date: January 21, 2008. Direct Mail Television, Inc. (DMTV) and Imagine! Print Solutions (Imagine) announced today a marketing and production alliance to produce full motion HD-quality video on printed formats. This technology, utilizing the principles of interlacing images used in lenticular production, can now be captured as video footage and printed on lenses as thin as a magazine cover or postcard stock.
DMTV’s President and CEO, Lisé Markham stated: “Imagine is one of the leading commercial printers in the United States utilizing the most sophisticated technologies producing $130 million in revenue annually. Only Imagine could engineer the science of DMTV’s vision to deconstruct video frame by frame and print a final product that most closely resembles watching actual video on a print application up to 80 1/4 x 58 5/8 inches in size. “This exciting new technology has the potential to take print to a whole new dimension― perfect for brand marketers looking to transcend the ordinary,” said Chris White, Sr. V.P. of Sales and Marketing for Imagine.
DMTV plans to market the “HD of Print ™” beginning January, 2008 in all segments of commercial print usage for direct mail, magazine, insertion, gaming and entertainment/media sectors as well as POP and out-of-home signage. “You see this in a shopping mall, theatre, on the street or hold this in your hands and you can’t believe what you are seeing,” said Markham. “This combines the intensity of HD video with the staying power of a tangible product the consumer will remember months after seeing”.
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About Direct Mail Television, Inc.
Direct Mail Television, Inc. dba DMTV is a multi-dimensional marketing company specializing in the entertainment and brand promotion activities utilizing innovative products it develops delivering the highest consumer response benchmarks for a specific promotional platform. For ten years, DMTV has provided powerful products for Warner Bros, 20th Television, CBS, Univision, Carl’s Jr., McDonald’s, SeaWorld, Clear Channel, Tribune, and many others to position their brands with their consumer segments. DMTV will roll out its patented, dmtv-HD™ products this month utilizing the dynamic effects of lenticular imagery with full motion, high definition applications for printed platforms which interact with consumers as they move around it or hold in their hands creating interactive, one-to-one data-driven marketing on par with internet-based applications.
For more information and instant quotes, please visit our website at www.dmtvinc.com or call (619) 583-0037.
About Imagine! Print Solutions
Imagine! Print Solutions has 550 employees and will celebrate its 20th anniversary in 2008. Imagine is a $130 million company serving 7 national print segments: Point-of-Purchase, Packaging, UV Print, Commercial, Flexography, Digital and Screen Print. Imagine sets the pace in its core markets for service, capacity, flexibility and on-time deliveries. Imagine’s capabilities and services include: temporary display design; folding carton design; electronic pre-press; 1-7 color sheetfed & UV printing; 1-10 color Flexography; complete finishing & carton converting; kitting & fulfillment and fully integrated eCommerce services – including on-line product ordering, inventory reporting & job tracking tools.
