Company: CW33, Tribune owned, Dallas, TX. Product: Bus shelter size Mall Display. Description: CW network existing art used for 2 image flip/morph effect of Tyra Banks (ANTM) and Tom Wellington (Smallville) inviting consumers to “interact” with display seeing both images at once. Results: Highest debut ratings of both programs. Distributor of mall shelters gave three month free extension on contract due to popularity with mall retailers.